Joel Visits Lost Surfboards

November 14th, 2014|Uncategorized|

Joel McHale continues his journey discovering unique craftsmen by visiting Matt “Mayhem” Biolos, world-class surfboard shaper and owner of LOST Surfboards. Joel shows off his world-class surfing skills on a custom made Purity Vodka surfboard and toasts to a great day hitting the waves.  

Joel McHale Branded Comedy Series

November 4th, 2014|NEWS|

Over the Edge Productions teamed up with IMG Media and Purity Vodka to create a 3-episode branded comedy series with actor/comedian, Joel McHale. The New York Times talks about episode 1 on it’s premiere: A SMALL brand of Swedish vodka seeking to become better known is turning to an American comedian with a big following [...]