Project Description

Marriott Rewards 50 to 50

If you could give 50 people the experience of a lifetime at Super Bowl 50, who would you bring? On September 7, 2015, Marriott Rewards launched the #50to50 Sweepstakes in partnership with the NFL, giving one lucky member the experience of a lifetime — to attend Super Bowl 50 with 50 friends. On December 15, 2015, Bill Craigle was selected as the winner. Watch as he and former NFL linebacker Brian Urlacher surprise 50 people with an all-expenses-paid trip to San Francisco for Super Bowl 50.

OTE produced several features documenting the Craigle’s journey to Super Bowl 50.  From their favorite player showing up at their home to their experience in the Marriott Rewards suite at the Super Bowl, we had cameras rolling the whole time!

CLIENT: MARRIOTT REWARDS
AGENCY: IMG / WME
DIRECTOR: MIKE LEONARD
OUR ROLE: PREPRODUCTION | PRODUCTION | POSTPRODUCTION