Project Description

CARRIE UNDERWOOD SURPRISE

Disguised as a Dick’s Sporting Goods employee in Nashville, Carrie Underwood goes undercover to help customers shopping her new Calia clothing line. The viral ad was created to promote her new brand, Calia, sold exclusively at Dick’s Sporting Goods.  The hidden camera production captured these surprise and delight moments as they happened.  Over the Edge Productions executed this from concept through completion working with IMG (a WME company).

CLIENT: CALIA / DICK’S SPORTING GOODS
AGENCY: IMG / WME
DIRECTOR: MIKE LEONARD
OUR ROLE: PREPRODUCTION | PRODUCTION | POSTPRODUCTION