Project Description

NAKED FASHION

Challenged with executing a viral campaign that would turn some heads, we teamed up with Catalyst IMG (a WME company) to make Purity Vodka stand out.  Purity is unique in that it is distilled 34 times, leaving only the finest 10% of the raw materials used. It is also one of the worlds most awarded ultra-premium vodkas.  So, in order to capture the absurdity of only using the finest 10% of the raw materials in the final product, we imagined what it would be like if a fashion designer had the same philosophy.