Disney's Aladdin - Wax Surprise A hidden camera shoot to promote Aladdin on broadway. Guests at Madame Tussaud's New York get their wishes granted when the Genie wax figure comes to life with James Monroe Iglehart from the show. CLIENT: DISNEY AGENCY: N/A DIRECTOR: MIKE LEONARD OUR ROLE: PREPRODUCTION | PRODUCTION
Disguised as a Dick’s Sporting Goods employee in Nashville, Carrie Underwood goes undercover to help customers shopping her new Calia clothing line. The viral ad was created to promote her new brand, Calia, sold exclusively at Dick’s Sporting Goods. The hidden camera production captured these surprise and delight moments as they happened. Over the Edge Productions executed this from concept through completion working with IMG (a WME company).
COURTYARD CAMERA When Courtyard by Marriott wanted to promote being the official hotel of the NFL in a way that would stay true to their brand and their tagline, “make room for a little fun,” they asked us to help bring a little surprise and delight to their guests. [...]
COCA COLA HAPPINESS MACHINE We put a specially outfitted coca cola machine inside Madison Square Garden to bring a little happiness to some unsuspecting people. CLIENT: COCA COLA AGENCY: ESCALATE DIRECTOR: MIKE LEONARD OUR ROLE: PREPRODUCTION | PRODUCTION | POSTPRODUCTION