Discussing Bitrate with Adobe

Over the Edge founder, Mike Leonard, was tapped by Adobe to contribute to a series of lessons for beginner filmmakers that are hosted on Adobe.com. In this article, he discusses bitrate - what is it and what should be considered before filming.

What is video bitrate?

Every second of video is packed with digital information. It could be a lot of information, like the high image quality of 4K video on physical media. Or less information, such as live streaming social media video from a phone with lower video and audio quality. Those two types of videos have a very different amount of data. The amount of information per second in video is known as bitrate.

“Bitrate refers to depth of information, whether in video or audio,” says director and filmmaker Mike Leonard. “It’s often measured as the amount of information per second.” Bitrate is distinct from other measurements of video quality such as frame rate, resolution, or video format. Those factors represent specific things about the nature of the footage, such as frames per second or how large the image is. Bitrate is more fundamental.

Check out the full article HERE on Adobe’s website.